This partnership brought new opportunities and resources to strengthen Tao Group's presence and influence in the industry.
In 2017 Madison Square Garden Entertainment acquired a 62% controlling stake in Tao Group Hospitality. Over the years, Tao Group expanded its portfolio by introducing notable venues such as LAVO Nightclub, Marquee Nightclub & Dayclub in Las Vegas, and Beauty & Essex.
In 2009, Strauss, Tepperberg, Packer, and Wolf officially formed the Tao Group, solidifying their collaborative efforts. They followed this up with the establishment of LAVO in 2008. Building on their successes, the four founders joined forces and embarked on a joint venture, opening Tao Asian Bistro & Nightclub at the Venetian Resort in Las Vegas. Īround the same time, Marc Packer and Rich Wolf launched Tao Uptown in NYC in 2000. After selling their marketing agency, Strauss and Tepperberg ventured into the hospitality industry and opened the iconic Marquee Nightclub in New York City in 2003. This agency worked with renowned brands such as Coca-Cola and PlayStation. The founding story of Tao Group Hospitality dates back to 1997 when Jason Strauss and Noah Tepperberg established a marketing agency. The company has a global presence and operates in over 80 locations across 20 international markets. Tao Group Hospitality was founded in 2009 by Jason Strauss, Noah Tepperberg, Marc Packer, and Rich Wolf and is headquartered in New York City.
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